The Acquisition of Walls With Polka and the Acquisition of Adobe With Research Paper

The Acquisition of seawalls With dance and the Acquisition of adobe With Macromedia - Research Paper ExampleAcquisition is the purchase of one company by an early(a) company. For roaring acquisition deal, company should take enough data about the securities industry position and market feat of getting company. Because of not collecting enough data, 50% of acquisition deals are unsuccessful. Here we represent the ii examples of successful acquisition deals. Acquisition of ramparts with dance In 1993, the administration of Lever Brothers develop a team to search for business potential of Ice Cream in Pakistan. This team went certify with the result that there is a lot of potential of Ice Cream business in Pakistan. So they decided to launch smothers scratch skim off in Pakistan. Walls is the biggest crackpot cream manufacturers in the world and second to it is Nestle. The administration of Walls wanted to enter in the market done acquisition strategy. They wanted to acq uire Polka which was the established local spot and was representing the precisely national ice cream business in Pakistan. They wanted to save time by acquiring Polka which was needed to capture the market. In 1994 Lever Brothers tried to acquire Polka ice cream for US$ 600 million but Polka refused the bid and they demand one billion rupees. But Walls established an ice cream factory in eleven months and did not acquire Polka (LePage, 2007). In February 1995, Walls launched with twelve products. After the launching they gave tremendous services and Polka loosed its market share. At this time Polka approached Walls to sell itself but now Walls had done all the hard work which they did not initially want to do by acquiring Polka. The administration of Polka spread a rumor that Nestle is coming through Polka which Walls did not want because Nestle is the biggest competitor of Walls. So Walls purchased Polka in 1997. The Strengths of the acquisition of Walls with Polka. After the ac quisition they are working together for some years. On Polka packaging there is a brand mark of Walls ice cream. The acquisition of Walls with Polka enhances the resource strengths and competitive capabilities of these companies in this way. 1. This acquisition made Walls the unchallenged leader and now the exchange of Walls 85% and all other brands like Yummy, Hico and Igloo have sale with single digit. Omore is another emerging brand but its sale cannot compete Walls. 2. The Walls emerged as Impulse Brand 3. Unilever is in like manner the most reliable brand in the country and through this acquisition Polka also saves itself from the tough competition and also determine that it was facing loss in market share before the acquisition 4. If Nestle was approached Polka so it would become biggest threat for Walls as Polka was the only local brand and also most familiar brand for the people of country. The Walls save itself from tough competition through acquisition. Acquisition of adobe with Macromedia Adobe Systems Incorporated is an American multinational computer software company and it was founded in 1982 by John Warnock (Adobe, 2012). The company has focused upon the creation of multimedia and creativity software products. In 2005, Adobe acquired its former competitor Macromedia.